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According to some news outlets, GM’s logo could go green–literally–as the automaker emerges from bankruptcy and seeks ways to change the public’s perception of the company.
The Associated Press cited people briefed on the company’s plans as reporting that GM could change the background color of its corporate logo from blue to green. According to one of the sources, Ed Welburn, GM’s vice president of design, is leading researching name and logo changes. The source said no recommendations have been made yet, although changing the background color of the blue-and-white square logo has been discussed.
The change would reflect GM’s desire to show consumers it is a different company now, with a renewed dedication to fuel-efficient vehicles like the upcoming 2011 Chevrolet Volt. We think the General would be better served putting the money it would take to change the logo green back into actual products, but that’s just us.
Source: The Detroit Free Press
Its not about the logo im looking at on the front of my grill its the meaning behind that logo, yea gms logo may be bland but they dont need a fancy letttering with a CIRCLE around it to catch my attention to purchase their brand. now the bowtie lets talk about it a little bit… its a part of our american history and i take pride in wearing the bowtie on my hat and showing it off on my grill becuase its a symbol that for 100 years weve gone places done things and got the job done that built this country and as far as the green logo goes let them do what they want im sure theres a good reason but none of this had anything to do with the bowtie
GM’s branding and logo design has been one of the worst in the auto world for some time now. I come from a corporate identity background and I can tell you with a lot of certainty that GM is doing many things wrong with this logo, AND the bowtie branding. The color is actually the least of its worries. First and foremost the font has no finesse or uniqueness to it. It looks like a destop publishing font, hastily designed. Anyone could duplicate this logo within 10 minutes, and thats usually the mark of a poor logo. Usually. Ask yourself if you would want this symbol on your car, on a shirt? a hat? would you want to be associated with this font and this square boring logo? As teh vehicle ages and the glue wears off, this logo tilts every so slightly and draws attention to the poor build quality. Its too rigid and square, just like the minds that have been running this company for the last 20 years. Even the assymetrical bowtie logo is off the mark. The best car companies almost to a fault make use of symmetry. An important aspect in automotive design. Audi, Mercedes, Toyota, Honda, Mazda and BMW (mostly), are all symmetrical. What makes GM think that it can put out a messy assymetrical logo like their bowtie, and make it work? It wont. It clutters the grill and cheapens the brand. Its no coincidence that 2 of the only other companies that buck the symmetrical trend are hyundai and subaru. Both brands that are notorious for mostly unnatractive automotive brands. This square GM logo along with the bowtie need to be seriously revamped or redone all together. For the record I think green is a terrible color choice. It will look dated within 4 or 5 years. It seems deserate to me. Green is good for secondary branding, but not for the primary car company logo. My advice to GM is to hire a branding firm like Turner Duckworth or Duffy and Partners and give them a long leash, because clearly the people at general motors right now are not up to the task if green is their idea of a rebrand.
I like mine even better. Go with whatever color you want, you Communists, i’ll never buy American again.
Hmmm, I like the blue better. Maybe they could use green specifically for “green” vehicles.