As the days get shorter, the sun could be setting altogether for the Volvo C70. Volvo announced it will shutter the plant where the hardtop convertible is made in 2013, potentially spelling the end for the model.
The plant in question is located in Uddevalla, Sweden, and is dedicated to producing the C70 convertible. It’s co-owned by Volvo Cars and Italian design firm Pininfarina S.p.A. While a partnership like this could spell success, the plant is only producing 10,000 cars a year, about 65 percent of its production capacity and well below the volumes it would need to be profitable. As such, Volvo announced today it will buy out Pininfarina’s stake in the Uddevalla plant and close it in 2013.
Will this mean the end of the quirky Swedish drop-top? No one is quite sure. Volvo Car Corporation CEO Stefan Jacoby said in a statement that “we will now look into when a next generation Volvo convertible can be on the market and where it should be manufactured.” Volvo Cars of North America representatives told us the future of the C70 is up in the air, but mentioned there is some space in Volvo’s factories in Belgium and Sweden for a future convertible.
Is it worth it? Sales of the C70 have trailed slightly in recent years. Volvo sold 5563 convertibles in 2008, but only 4032 C70s found new American homes so far this year. Keep in mind, however, that the C70 volumes did regularly meet or exceed those of the late S40 and C30.
We’ll leave the answer up to you: should the turbocharged Swedish convertible survive after 2013? Let us know, yay or nay, in the comments below.