Readying for the introduction of a raft of new products, Volkswagen managed to keep their January 2011 sales stable. The year-over-year increase from 2010 was an increase of 2.1-percent, with an increase of 382 vehicles sold to a total of 18,401 units.
Leading the charge for VW were their TDI diesel models, with a phenomenal increase of 51-percent when compared to TDI sales of a year ago. TDI versions are available in the Golf compact hatchback, the Jetta compact sedan and wagon, and Touareg midsize SUV.
In fact, all three of these model lines made double-digit-percentage sales increases last month. Spurred on by an all-new model introduced in late 2010, the Jetta saw sales grow 29-percent, an additional 2000 units when compared to last January. Also all-new is the Touareg – now available in gas, diesel, and hybrid powertrains – see a 58-percent growth year-over-year. On the opposite end of VW’s range, the small Golf made big gains, with sales growing 69-percent compared to the first month of last year.
Marginal losses were seen by the Eos convertible, down 23.4-percent, and the CC four-door coupe, down 26.9-percent. Heavy losses were seen with the both soon-to-be-replaced New Beetle and Passat lines, losing 87.5- and 85.7-percent, respectively. Rounding out the lineup, the Tiguan compact SUV, Routan minivan, and GTI hatchback all stayed steady, gaining 8.1-, 26.7-, and 3.9-percent, respectively.