Volkswagen is striving to be the world’s biggest automaker by 2018, and has repeatedly indicated its performance in the U.S. is key to achieving that goal. The company may have some momentum in the New World — after posting sales increases in the first ten months of 2010, VW revealed its November 2010 sales figures have risen 24 percent year-to-year.
As has long been the case, the Jetta continues to be one of the most popular models in this market, but a revised 2011 model — coupled with an attractively low base price — seems to bolstering interest in the compact sedan. VW moved 8955 examples in November, a 49-percent increase when compared to the 6012 Jettas sold in November 2009. The Jetta SportWagen wasn’t treated to a makeover like its sedan sibling, but that isn’t hampering enthusiasm for the car — sales grew 13 percent to 2198 units, bringing total Jetta sales for the month to 11,153.
Volkswagen’s Chrysler-sourced Routan minivan posted the second highest sales increase during November. The 1072 total doesn’t seem all that high (in fact, it’s 30 shy of October’s total), but it’s nearly double what the company sold last November. An all-new Touareg is helping breathe new life into VW’s SUV sales; the company sold 837 examples last month, roughly double the volume of the previous model in November of 2009.
Other VW models witnessing upticks in sales were the Golf, GTI, and Tiguan. Golf sales only amounted to 904 units, but that accounts for a 44-percent increase over last year. GTI sales grew 15 percent to 850 units, but Tiguan volume jumped 28 percent, bringing its sales total for the month to 1660 units.
That’s certainly positive growth, but sales of other models in VW’s lineup — especially those due for replacement in the next few months — continue to fall. The stylish CC witnessed an 18-percent drop compared to last November, but sales of its conservative Passat sibling, which will soon be replaced by the company’s NMS, slid 30 percent. New Beetle sales totaled 487 units (18-percent fewer than last year) while the Eos fell 31 percent to 251 examples.