It’s party time. Although we’ve seen the new Fiesta for some time now, Ford has announced it will officially launch the U.S.-spec 2011 model at the 2009 Los Angeles auto show.
While Europe has experienced the latest Fiesta for nearly a year, the North American Fiesta will arrive at dealers sometime next summer. The subcompact is the second-most-popular vehicle in Europe, having sold 340,000 examples since its launch. The sales figures have helped Ford increase its European market share for the 8th consecutive month, and the automaker hopes the car will be met with similar interest here in the States. Ford claims 97 percent of consumers sincerely interested in the Fiesta don’t presently own a Ford vehicle.
We wouldn’t be surprised if, in addition to launching the U.S. car, Ford also uses the L.A. show to launch a four-door sedan variant. Such a car has long been in the cards for North America, as indicated by the “North American” Verve concept shown at the 2008 Detroit auto show.