Toyota’s United States sales rang in relatively flat for 2010, but the automaker is apparently on the rebound. The Japanese automaker’s American recently reported an impressive 17.3-percernt sales increase for the month of January.
The Toyota division recorded a healthy 102,996 of the automaker’s 115,856 total sales, an increase of 23.7 percent from the same period in 2010. Expectedly leading the way was the refreshed Corolla compact with 20,581 units delivered and with the Camry coming in second, having accounted for 18,145 in sales.
With the redesigned tC leading the way, Scion tallied 3275 deliveries last month, an increase of 7.9 percent over the same period last year. Scion dealers moved 1351 of the updated 2011 tCs off their lots during the month, a robust 57.5-percent increase over January 2010.
Lexus, however, didn’t fare quite as well. Its 12,860 in sales was a decline of 17.1 percent from the same period a year earlier. Although the luxury automaker has nine standalone models in its lineup, Lexus’ RX SUV accounted for nearly half of its sales with 5881 deliveries in January.
Despite the sales increases, Toyota officially implemented a voluntary buyout program to roughly ten percent of its 6100 U.S. headquarters staff in Torrance, CA. No specific reduction figure has been given, but in a letter to its staff the automaker did say “we need to continue to align our staffing and organizational structure to fit our future needs and growth.”
Source: Toyota, Automotive News (Subscription required)