Hit with a storm of recalls, lawsuits, bad press and a very strong July 2009, Toyota posted July 2010 sales results today that were off seven percent. Lexus, meanwhile, lost three percent and Scion fell over 40 percent.
Toyota’s bread-and-butter, its passenger cars, took a beating in July 2010 thanks in part to strong Cash 4 Clunkers sales last year. Every passenger car except for the new Avalon (which was up 42 percent) lost sales in July, including the entire Scion division. Camry fared the best, with sales down only 0.6 percent, while Yaris took the worst of it, down 46 percent.
It was a similar story at Lexus. The volume-selling ES was off 10 percent and the number-two seller IS was even worse off, down 25 percent. Only GS and LS were up, but with a combined total of less than 2000 vehicles sold. HS250h sales continue to putter along with only 165 copies sold in July.
Toyota’s and Lexus’ salvation came in their SUVs and trucks. FJ Cruiser and 4Runner sales shot up 231 percent and 248 percent respectively while Sequoia sales climbed 50 percent. Even Sienna sales were up 42 percent. It was the same story at Lexus where LX and GX sales both shot up, climbing 28 percent and 93 percent respectively. RX sales climbed 0.6 percent. On the truck side of things, Tundra sales climbed 40 percent while Tacoma sales fell off by 26 percent.