It’s hard to believe Ford’s Sync infotainment system has only been on the market three years when the company is already rolling out the three-millionth vehicle equipped with the popular option.
“Ford Sync is clearly making a difference in our customer experience,” said Ford VP of U.S. Marketing, Sales and Service, Ken Czubay. “Not only is it proving to differentiate our products from the competition, Sync is becoming a key point of satisfaction.”
How so? It’s a must-have. Ford says that it’s seeing a nearly 80-percent take-rate for Sync across the board on 2011 Ford vehicles, a four-percent increase over 2010. All Lincoln vehicles, meanwhile, get Sync as standard equipment. Ford’s internal research suggests that nearly 70 percent of Sync-equipped vehicle owners use voice commands while driving, a five-percent increase over last year. Ford’s research also suggests that over 80 percent of Sync owners would recommend the system to others, another five-percent gain.
“When we introduced Sync, we were committed to making voice recognition a highly useful tool for the driver, and this research confirms we’re on track,” said Jim Buczkowski, director of Ford Electronics and Electrical Systems Engineering, Research and Advanced Engineering. “Ford remains committed to being the company that will continue to raise the bar on voice recognition as the primary user interface, giving customers the connectivity they want while helping them keep their eyes on the road and hands on the wheel.”