We were a little surprised to receive a press release from Mazda celebrating the production start of the all-new 2014 Mazda6. But we were even more surprised to see a photo of the first new 6 off the line: it’s a station wagon.
To date, Mazda has only shown images – many of which cryptically framed and illuminated – of the 2014 Mazda6 in sedan form. This is our first look and confirmation that the new Mazda6 will be offered in at least one additional body style.
Much like the new Mazda 6 sedan, the Mazda6 wagon looks striking – the majority of the car shares its taut, flowing lines with the 2011 Takeri concept car. The primary difference, of course, is that its roofline continues past the C-pillars before ending in D-pillars that neatly arch into the rear fascia.
Is it Attractive? Yes. Is it attainable? Not in North America.
Mazda notes within its press release that the car in question is a “European-specification model.” If that’s not enough rain on your parade, a Mazda representative confirmed this morning that the wagon bodystyle “is for overseas markets,” and there are presently no plans to sell the 6 wagon stateside.
From a business perspective, we understand the decision. The first-generation Mazda6 Sport Wagon, which was sold in the U.S. from 2004-2007, was a slow-selling item, prompting Mazda to offer the second-generation 6 in our market only as a sedan. Most customers looking for a small utility vehicle will likely turn to a crossover, like Mazda’s new CX-5. Still, no matter how rational Mazda’s decision may be, as fans of stylish, sporty wagons, we can’t help but feel a bit disappointed that the new 6 wagon is essentially forbidden fruit.
The new 6 sedan, however, isn’t forbidden fruit. Unlike the second-generation 6, models destined for North America aren’t larger, heavier, and different from those sold abroad. In fact, Mazda will be building North American 6 models in Hiroshima, Japan, alongside cars – including wagons like the one built today — bound for Japanese, European, and other international markets.
The 2014 Mazda6 will officially debut at the Moscow International Auto Salon in late August, and will reach European and Japanese showrooms by the end of 2012. According to Mazda, we’ll have to wait just a bit longer to see the new 6, as it’s scheduled to launch in the U.S. “at the beginning of 2013.”