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Sub-3000 Club: The 10 Slowest-selling Cars of 2012

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Sub-3000 Club: The 10 Slowest-selling Cars of 2012

2012 Jaguar XKR Convertible rear three quarter 300x193 image7. Jaguar XK – 1633 copies sold

Jaguar has done a reasonably good job of keeping the XK fresh in the five years since its debut. The range-topping Jag has gone under the knife twice and has seen various powertrain updates over the years. Our favorite is the ludicrous XKR-S with its 550-hp, 5.0-liter supercharged V-8 and addicting exhaust note. Even the “base” XK — with a 385-hp normally aspirated version of the same engine — is a gem, combining good driving dynamics with the tasteful interior and exterior of a grand tourer.

However, we may be alone in our love for the XK. The two-door’s sales fell 76 percent last year, finding just over 1600 buyers willing to take one home. Despite climbing scores in quality surveys, Jaguar’s reputation for poor reliability probably hampers the brand’s sales, especially for its oldest model. The XK’s starting price of $79,895 (with destination) probably doesn’t help, either. Sadly, sales will probably decline further in 2013 – the arrival of the newer and cheaper F-Type may cannibalize XK sales until a new model makes its debut.


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