Sure, putting the Ford Edge on the front of a box of Hot Wheels cereal sounds like a great way to sell cars, but there’s only one way to gauge its true effectiveness: A taste test.
So I brought the box home, planning to serve some up to my 8-year-old. But before I could even perform the experiment, I came downstairs in the morning to find him watching cartoons and eating a huge bowl of the Hot Wheels cereal-dry.
I quickly set him up with a proper cereal-and-milk scenario.
How does it taste? “Good. It’s like Frosted Cheerios, and the marshmallow parts are like Lucky Charms.”
Do you want to buy a Ford Edge? “An Edge would be nice.”
Evidently, it works.