Social Media Agency Shown The Door After Chrysler F-Bomb Tweet

Chrysler Group is ending its contractual relationship with New Media Strategies, an Arlington, Virginia-based digital PR and social media agency, according to Automotive News. The action comes in response to an expletive-filled Twitter post the agency sent earlier in the week.

A NMS employee that had access to the Chrysler brand’s Twitter account sent out the following tweet to approximately 8,000 followers:

“I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f****** drive.”

Trying to make the best of an admittedly awkward situation, Chrysler issued the following statement:
“NMS has agreed to support us with an orderly transition until a new agency has been named. We thank them for the work they have provided to us and wish them the best as they move forward.”

Some have expressed their feelings that Chrysler was overly heavy-handed in its response, but the company wanted to maintain the positive momentum coming out of the Superbowl with ads and PR featuring the “Imported from Detroit” tagline.

In a post on the Chrysler’s media site blog “With so much goodwill built up over a very short time, we can’t afford to backslide now and jeopardize this progress. We need to keep the momentum going — rebuilding a region and an industry, and not let anything slow us down. It’s what we do.” Chrysler’s Ed Gartsen stated.

Source: Automotive News (Subscription required)