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Earlier today, Dodge took the wraps off its new-for-2011 Durango sport-utility vehicle. A platform-mate of the also-new-for-2011 Jeep Grand Cherokee, we were pretty sure about powertrain and styling details before the launch. More interestingly, however, we were treated to a surprise on the hub of the Durango’s steering wheel.
According to the manufacturer, the shield-shaped “Dodge” emblem is not the company’s official logo. Since dropping the ram’s-horns icon — picked up, instead, by the Ram brand — Dodge’s official logo has been the word “DODGE” with two angled, red stripes. The official word from Dodge is that the graphic on the steering wheel isn’t a new logo for the brand.
So, what exactly are we looking at here? We’re not entirely sure, but we’re not opposed to the design. It fits somewhere near the Chrysler Pentastar logo, and works well to evoke the chrome brightwork in and out of the SUV. In its nearly century-long history, this is not the first time the Dodge logo has been modified.
But what do you think? Is the design attractive enough to stand across the Dodge lineup? Or should Dodge have made a more active push for its two-stripe design?
Today’s Snap Judgment:
Is this going to be the new Dodge logo, or should Dodge stick with the stripes?
Let us know what you think in the comments section.
I’m not completely satisfied with the shield logo, but it’s better than the stripes, and it’s better than all of the brands having a pentastar logo, like in the 80′s. I don’t miss the ram logo for Dodge brands either, it really only fits the trucks image. If you look carefully, the script of the Dodge inside the shield is consistent with the past. In my opinion, Dodge has a real nice opportunity here to reinvent itself, and peoples perception. The logo design could really highlight that. I say, stay at the drawing board.
I actually kind of like the black Cross of St. George look. Maybe a stylized Doge logo in the canton area and they’d have a good flag design. The dual red stripe is too bare, and it doesn’t evoke any emotional response out of me at all.I’m not a Dodge fan, but the new Durango (I wish they’d change the name) looks pretty good. I am a big Jeep fan (owned three of them) and I was not amused by the Dodge/Jeep cross-breeding.
Considering how long Dodge has now used the “crosshairs” grille on its products, and the sharp overall look of this piece, it should be the new official Dodge logo. The stripes just don’t have enough distinction. The “stripes” logo looks like it’s something that should go under the logo, but not like a real logo itself.