Scion to Replace tC, Add Fourth Model
Toyota’s Scion division is growing up – or at least getting bigger.
Speaking at the 2009 North American International Auto Show, Scion Vice President Jack Hollis said Scion will expand its lineup from three models to four within the next two or three years.
“We think there are a lot of opportunities for a [second] coupe,” Hollis said. “We think there is room for a bigger sedan and smaller vehicles. We think there is even a possibility for a truck-based vehicle with an open bed.”
Scion currently sells the tC coupe and two five-door hatchbacks: the xB and xD. The xD replaced the xA, which was only sold for about a year and a half.
Hollis also said that the tC coupe’s replacement would be arriving within the next two to three years. The current tC has been on the market since 2004, undergoing minor changes in the 2008 model year. It will be seven or eight years old by the time its replacement arrives, but Hollis said the long life cycle will not become the norm for Scion.
“It will be different for each model. There are some that are going to be short. There are going to be three- to four-year life cycles. There are going to be some four to five, maybe five to six.”
Scion suffered its worst sales year in 2008 outside its first year of sales, down to about 114,000 vehicles from a high of 173,000 vehicles in 2006. Scion moved about 41,000 tC coupes in 2008, almost 50 percent fewer than in 2006.
Source: Automotive News