Chrysler shrugged off detractors and delivered its fifth consecutive sales gain in August, posting a 7-percent year-over-year gain as well. The most successful models were dispersed among Chrysler’s core brands: Dodge, Jeep, and Ram.
The Dodge/Jeep slate of crossover SUVs were the strongest sellers in August. The Dodge Nitro, and its Jeep siblings, the Compass, Patriot, and Liberty, were all up, year over year, by over 30 percent. Sales of the Challenger coupe ballooned by 190 percent over last August. The only vehicle in the fleet of Ram trucks, which includes the Sprinter van and Dakota pickup, was the Ram pickup itself, which delivered an 8 percent increase.
The Chrysler brand itself was down 4 percent over last August, due in part to discontinued model lines. The loss of the Aspen, Pacifica, and Crossfire, was nearly balanced by increased Sebring and Town and Country sales, though it’s believed that many sales went to fleets. The aging PT Cruiser hatchback and 300 sedan accounted for significant losses.
During the Cash for Clunkers program of 2009, which boosted the sales of many domestic automakers, Chrysler saw a negative result: a decline of 15 percent, according to a tweet by Automotive News.