Ask The Man Who Revived One...
RM Auctions may have just sold the gateway to the old Packard factory in Detroit, Michigan, but for $1.5 million, you can own the rights to the name and designs of the ‘revived’ Packard Motor Car Company.
Roy Gullickson purchased the Packard name in 1995, hoping to revive the brand (last seen in 1958) with an all-new luxury sedan.; Called the Packard Twelve, the car sported an 8.6-liter, 460-hp aluminum-block V-12 and all-wheel-drive.; One prototype was built in 1998, but the project never continued.
For $1.5 million, buyers can have not only the Packard brand, but all tooling, designs, and patents related to the ‘new’ Twelve.; Gullickson tells Automotive News that, despite ten years passing since the prototype’s assembly, the car would need an additional two years of engineering development before reaching production.
We’re not sure how a large, expensive twelve-cylinder luxury sedan would fare in today’s economy, but that hasn’t stopped a few anonymous parties from expressing interest in reviving the revival.
Source: Automotive News