Honda’s not taking its recent Civic-related setbacks quietly, and it certainly isn’t giving up in the face of natural disasters, supply problems, and cheap plastics: the company is shooting to increase sales by 24 percent next year.
Automotive News reports that Tetsuo Iwamura, the President and CEO of American Honda, is predicting a 24 percent increase next year in sales, as the company works to upgrade and fix its 2012 Civic coupe and sedan. If Honda can pull off both of these ideas well, it would spell a great 2012 for a company that struggled through 2011. Its Civic sedan is down 13 percent thanks to inventory problems and quality problems, and the whole nameplate is off 5.3 percent year-to-date.
Keep in mind, also, that Honda was one of the hardest-hit Japanese automakers in last March’s Great East Japan Earthquake, and it continued to suffer during the Thai floods later this year. Sales of Honda’s hybrids, which are either produced in Japan or rely on Japanese parts, were down 53 percent in November 2011 from the same period in 2010.
Still, Honda hopes that its product portfolio will carry it to victory next year, as it pushes the one-two punch of natural disasters further and further in the rearview mirror. It is looking to replenish dwindling inventories of the Civic as it readies the update, and along with the all-new CR-V, sell roughly 1.25 million Hondas in 2012.
It’s a lofty goal, but we’ll see just how attainable it is in the coming months.
Source: Automotive News (Sub. required)