Volkswagen of America has partnered with Gilt.com to help support the charity Dress for Success, by offering three new 2011 Jettas at a healthy discount. The cars will be sold on the fashion discount site during December, with proceeds going to the women’s charity.
Dress for success helps women find employment and gives them one dress for an interview and second when they accept a position. The three Jettas up for sale will be wrapped in a special addition gold color and will be sold for $5995 which is a full $10,000 cheaper than the actual sticker price. Beginning on December 15th at 12pm EST, one Jetta will be sold per day at the unbelievably low price to users of the Gilt mobile apps for iOS and Android.
“Partnering with Gilt was a natural fit for Volkswagen as both brands have customers who value style, sophistication, and quality products at an attainable price,” said Tim Ellis, Vice President of Marketing, Volkswagen of America, Inc. “By creating a special price of $5995 for each Jetta on Gilt, Volkswagen has taken our tagline, ‘Great for the Price of Good’ to a new level that will certainly create excitement and attention.”
Users of Gilt.com need a log-on which requires first getting on their waiting list. We have a feeling that list will get pretty long once news of this makes its rounds, so log on today.