Take a good, long look at both the 2009 Nissan Cube and 370Z, for they’ll be the latest Nissan launches for some time. Nissan, following a number of various automakers, has announced it will pull out of both the 2009 Detroit and Chicago auto shows.
As a result, neither Nissan nor its Infiniti brand will appear at either venue. The decision, Nissan says, reflects the state of the automotive industry and not the Detroit and Chicago shows themselves. Carlos Ghosn, Nissan’s CEO, said recently at the 2008 Los Angeles auto show that his firm was focusing on conserving cash, and as Nissan spokesman Alan Buddendeck tells Automotive News, an auto show is “no small item on your marketing budget.”
Though Nissan says no new product was scheduled to launch at either show (both the 370Z and Cube premiered at the LA show), the Detroit pull out does complicate Nissan’s commercial vehicle launch plan. We’re told the automaker will still preview its NV200 concept van early in 2009, but it won’t make its way to the public auto shows for some time yet.
Nissans announcement makes it the sixth and largest automaker to bow out from the Detroit show, following the footsteps of Ferrari, Suzuki, Land Rover, Rolls Royce, and Mitsubishi.
Source: Automotive News