Nissan chief Carlos Ghosn admitted to Bloomberg Television today that the automaker will not hit its 2012 electric vehicle sales target, reports The Detroit News.
Back at the New York Auto Show, Ghosn publically announced that Nissan would double sales of its Leaf EV from 9,679 in 2011, to 20,000 in 2012. Ghosn has remained bullish that Nissan would reach its Leaf sales target, despite mounting evidence to the contrary.
Nissan had its best month of Leaf sales all year last month, with 1579 Leafs finding homes, an 86-percent year-over-year gain. October’s Leaf sales bring Leaf year-to-date sales to just 6791 –over 13,000 vehicles shy of Nissan’s sales targets with just two months left in the year.
Nissan had maintained up until this point that it would reach its sales target. Nissan attributes the Leaf’s lackluster sales to mistakes made in its marketing strategy, and lack of U.S. production. Nissan’s Smyrna, Tenn. plant will soon be able to assemble Leafs, but as of now all Leafs are built in Japan. Nissan has recently hired a new executive to oversee global Leaf sales, and has begun offering incentives to encourage customers to look into its first-generation electric car.
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Source: The Detroit News