Mercedes-Benz has released the first interior photos of its upcoming A-Class compact before the car’s unveiling next month at Geneva. Revealed nonchalantly in a press release about the A-Class’ advanced iPhone integration, the photos hint at a “younged-down” cabin design, which isn’t surprising considering Mercedes hopes this new car will appeal to a much younger demographic.
Based on the spy shots we’ve already seen of the A-Class’ interior, we can assume these photos are the real deal. The three central crosshair-shaped HVAC vents are present in the center stack, topped by an iPad-like floating display screen. The layout is similar to the A-Class concept that debuted last year in New York, but again, this interior looks much more production-ready. This is the first time we’ve seen the radio and HVAC controls uncovered, and the look appears rather clean and classy.
Other than the surprise production interior shots, the release touted a few interesting features of the A-Class that are sure to impress its target audience. Mercedes-Benz says the A-Class will feature comprehensive iPhone integration, including the use of Siri, Apple’s latest voice-based intelligent assistant. The automaker’s in-house-designed integration app, called Digital DriveStyle, will make many of the iPhone’s features accessible through the A-Class’ COMAND infotainment interface. Apps like Facebook, Twitter, and Aupeo Internet radio can be brought up on the A Class’ central display screen, which itself could pass for an Apple product looks-wise. Siri can also be accessed through the Digital DriveStyle App. Available on the iPhone 4S, Siri can interpret natural speech instead of requiring specific voice commands. Users can ask Siri to make changes to their calendar, give weather updates, and send voice-to-text messages through the A-Class’ infotainment controls.
By giving its internet-addicted target market the option of never having to unplug from their favorite apps or social media websites, Mercedes-Benz could find the buyers — and subsequently the volume — it’s hoping for. And if the rest of the Mercedes-Benz A-Class’ interior is as slick as that center stack, then we have one more thing to look forward to at Geneva.