When it comes to luxury car sales in America, everyone has been playing catch up to Lexus for the past decade. It’s the complete opposite in Australia, however, where brands from Europe fare much better than Lexus.
According to The Age, Lexus will attempt to kick some life for the brand down under by offering more customizable options such as engines, colors and interior material choices, in hopes of competing with Audi, BMW, and Mercedes-Benz.
In addition, Lexus is planning to release three new models. The CT200h compact hybrid was just released in the country last week and there’s a possibility a high-performance version with a bigger gas and electric motor is on the way; it’s likely to receive the CT300h moniker. There were far less details for the other two future offerings, but according to Tony Cramb, cheif executive of the brand, Lexus will likely release an entry-level sedan similar to the ES and a seven-passenger crossover.
”New arrivals are going to play a big part of our push towards record Lexus sales,” said Tony Cramb, chief executive of Lexus. There are currently nine body styles offered in Australia — four less than what’s offered on our shores, as they don’t get the ES sedan, the HS hybrid, the LFA supercar and the GX 460 sport-utility vehicle. According to The Age¸ European competitors in Australia have twice as many offerings as Lexus: Audi, BMW, and Mercedes-Benz all offer 20 different models.
Do you think a higher-powered version of the CT would sell well in the U.S. market? What other models do you think Lexus could add to its lineup to further appeal to customers? Let us know your thoughts in the comments section below.
Source: The Age