On a more positive note following the drama of last week’s social media snafu, Chrysler has unveiled a new logo for its “Imported from Detroit” campaign, featuring a fist wrapped around Chrysler’s new horizontal wing logo. Part of the proceeds from the sales of merchandise will go to four Detroit-area charities: The Boys & Girls Clubs of Southeastern Michigan, Habitat for Humanity Detroit, the Marshall Mathers Foundation, and Think Detroit PAL.
“We hope that by partnering with these charitable organizations people will be encouraged to wear their ‘Imported from Detroit’ merchandise proudly knowing that a portion of the proceeds will go to programs and initiatives that contribute to the fundamental development of the children of Detroit and the communities in which they reside,” said Olivier Francois, president & CEO of Chrysler Brand and Lead Executive for Marketing for Chrysler Group LLC.
Each series is sold as a limited edition, and new designs and merchandise are promised throughout the year.
Source: Chrysler Blog