The mid-size sedan segment is shaping up for a fair amount of change — four of the 10 cars are either about to get or in the middle of getting redesigns — so the race is on to get rid of old models. Not surprisingly, this race had an interesting finishing order. We’ve tallied the results for you below.
Winner: Chevrolet Malibu
The Chevrolet Malibu was in seventh place out of ten in March, but with a new model looming (the 2013 Malibu Eco is currently on sale but the conventional model will arrive later this year), the incentive spending is up, and so are the sales. Chevrolet sold 31,402 Malibus last month, just 705 fewer than the mighty Toyota Camry (32,107 sales) and good enough for second place. The majority of those 31,402 Malibus were 2012 models, however, which means they were discounted at least $3000, according to Automotive News Data Center.
Winner: Honda Accord
The Honda Accord may have been knocked off its second-place perch by the bargain-hunting Malibu last month, but the Accord’s still having a good year. Honda sold 28,924 Accords last month, 84.1 percent more than June 2011, and good enough for third place. This is even with no major incentive spending and a new Accord on its way to dealers in a few months. Sales of the Accord are also up 22.1 percent year-to-date.
Winner: Volkswagen Passat
The VW Passat hasn’t cracked ninth place all year, but that’s not to say the car isn’t doing very well. As we reported last month, the Passat appears to have hit a plateau of sales, meaning VW is selling the cars as quickly as it can make them. VW sold 10,252 Passats last month, almost exactly the same as the previous three months.
Mixed Results: Chrysler 200 and Dodge Avenger
The 200 and Avenger aren’t in any imminent danger — the Chrysler Group continues to sell at least 20,000 units a month — but it earned seventh place in June, down from the third place finish two months prior. With 20,275 units sold in June, the 200 and Avenger are now the slowest selling American mid-sizers. Still, the model is up a healthy 93.8 percent so far this year.
Loser: Nissan Altima
It’s a bit harsh to call the Altima a “loser,” because it looks like the Japanese sedan is just in the middle of a rough patch as Nissan sells through its inventory of 2012s and begins to roll out the 2013s. Still, the Altima ended up in fifth place with 21,812 units sold last month. That’s nearly half of the volume from March 2012. Expect those numbers to bounce back when the 2013 Altima’s rollout is complete, however.
Mazda sold just 1410 units of the 6 mid-size sedan last month, almost one half its volume last month. Sales of the 6 have been dwindling month after month, so it looks like it could be a long slide in the sales sheet until the new model comes sometime next year.
Sources: Toyota, Nissan, Honda, General Motors, Chrysler Group, Ford, Mazda, Volkswagen, Kia, Hyundai, Automotive News (Subscription required)
|June 2012||June 2011||% Change||2012 YTD Sales||2011 YTD Sales||% Change|
|7||Chrysler 200 / Dodge Avenger||20,275||12,824||58.1%||121,964||62,944||93.8%|