Mazda CEO Takashi Yamanouchi recently revealed the automaker’s five-year plan, relying heavily on the U.S. market to attain a global sales increase of 43% to 1.7 million vehicles annually by 2016.
Mazda sold 210,000 units in the U.S. market at the end of its fiscal year (March 31) and recorded an operating profit of $102.5 million. Now, in an effort to add to Mazda’s global sales, Yamanouchi wants to nearly double that number to 400,000 units sold and an operating profit of $1.83 billion by the end of fiscal year 2016. The automaker aims to meet this ambitious goal by leveraging its strengthened resale value in the U.S. market and by expanding its presence in strong segments (such as it is doing with the subcompact Mazda2). Mazda also plans to strengthen its dealer network in hot market locations, while concentrating its resources more effectively.
Yamanouchi did not elaborate further on its dealership strategies or its plans with Ford, which has an 11 percent stake in Mazda. Also key to increased global sales will be the Chinese market, currently the world’s largest new-vehicle hot-spot.
Are Mazda’s goals attainable? What does the brand need to do to bolster its sales in the U.S. and the rest of the world? Let us know in the comments section below.
Source: Automotive News (Subscription required)