Most Toyota Camrys sold in the U.S. are built domestically, but a handful of units have still been imported from overseas. No more, says Toyota. Beginning with the 2012 Camry, all cars sold in the American market will be assembled in the United States.
Admittedly, that isn’t as big a chance as it may sound, because U.S. volumes were already carried by Toyota’s Georgetown, Kentucky plant and Subaru’s Lafayette, Indiana plant. Automotive News reports that only 982 imported Camrys have been sold thus far in 2011, but 203,688 examples of the U.S.-built Camry — nearly 207 times the volume of imported cars — have rolled off dealers’ lots in the same timeframe.
The switch in production may not affect Camry supplies here in the U.S., but it could prove tricky in Japan. Only 1100 Camrys were sold in the Japanese market last year, but Toyota hopes the introduction of the Camry Hybrid to the market will make up for lost volumes. In fact, the company predicts building and selling the Hybrid in Japan could bolster JDM volumes to roughly 6000 units a year. All in all, Toyota hopes to increase its Camry sales about 23 percent next year, up to about 850,000 worldwide.
The Japanese market may account for a very small slice of that sizable global pie, but Toyota still takes pride in building the car within its native country. Seeing as the Hybrid is envisioned as being Japan’s sales leader, retaining production at the Tsutsumi plant in Toyota City makes sense. Building hybrid components in Japan, sending them to the U.S. for assembly, and shipping complete vehicles back home, however, does not.
Source: Automotive News