Nissan is presenting a new face for this year’s LA Auto Show. It is focusing on building new products that will be attractive to women in a slightly older demographic than it is accustomed to.
According to Nissan designers, today’s working woman is bored with today’s sedan offerings. These cars don’t fit with their ‘office in the daytime, clubbing in the nighttime’ lifestyle. Allegedly, their research shows that women prefer a vehicle that is more athletic and expressive.
The interior of the Ellure, described by Nissan as passionate and emotional, features a piano black dash, with a control interface patterned after an iPad. The interior is upholstered in recycled leathers and uses touch-sensitive materials. Colors were chosen to resemble a chic, modern lounge, but we’d argue the seating carries that analogy even further. The front passenger seat incorporates an ottoman, while the rear bench resembles a wrap around couch.
Although Nissan says there are no plans to usher the Ellure directly into production, it’s quite likely that the car’s styling language will permeate future vehicles, allowing the firm to target 30- to 40-year-old women typically shopping for a cross over. Will a rolling lounge eventually become more important to buyers than versatility or ride height? Time will tell…
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