It’s a partnership 20 years in the making. For almost two decades, British off-road specialists Bowler and Land Rover have worked together on a number of vehicles, and this week the two companies have made their partnership official.
Bowler made its mark by producing fast and off-road-capable rally racers based on Land Rovers. Now, the partnership will allow Bowler to adorn its vehicles and marketing material with “Powered by Land Rover” badging, connecting itself with the reputable utility vehicle maker. Additionally, the two British brands are expected to work even closer on parts and vehicle development, with Bowler now benefiting from technical support from Land Rover.
“It is Land Rover’s support as well as its technology that has helped Bowler to gain an incredibly strong reputation for extreme off-road performance over the last two decades,” said Drew Bowler, Managing Director of Bowler. “And as we embark on a new era for the business – introducing our first model engineered for use outside competition racing – I’m very pleased that the relationship has been formalised.”
Bowler currently produces the EXR and EXR S, both of which are based on the Range Rover Sport. The EXR rally car meets FIA T1 specs, and is powered by a modified version of the Rover’s naturally aspirated 5.0-liter V-8, which produces 300 hp and 429 lb-ft of torque. The EXR S is Bowler’s first road-going vehicle, but is still highly capable on the trail. The EXR S is fitted with a modified version of the Rover’s supercharged 5.0-liter V-8 that puts out 550 hp and 520 lb-ft.
Source: Land Rover