Kia’s new Rio and Forte are already making strides in the compact hatchback market, but the company is hoping to go even smaller with a new car called the Cub. At least, that’s what this shadowy preview of a Seoul Motor Show concept seems to show.
The concept is called the Cub, and it measures at “less than four meters long” (157.5 in). Kia says that it’s “styled to appeal to trend-setting urban dwellers.” That’s a lot of marketing nonsense, yes, but it signals that Kia’s hoping to take the car upmarket and fight the reigning champions of cute, the Fiat 500 (about 140 inches), Mini Cooper (about 147 inches), and Opel Adam (in international markets). Considering that Kia already has a Nissan Juke competitor in the Soul (which, at 161.6 inches long, is within a half-inch of the Juke), we’d figure that the final car will clock in at about 145 inches in length.
As you might expect from head designer Peter Schreyer, the car features a long, slim version of the corporate “tiger nose,” and the infinity-symbol shape is repeated on the front grille aperture. Kia says the car has two-piece LED headlights made to match the Quoris flagship sedan.
The car will be unveiled on March 28th at the Seoul Motor Show in South Korea.