Kia’s sales have been strong in 2010, with increases every month year-over-year so far. April was no exception as the South Korean company reported a sales increase of 17.3 percent over the same month last year. Kia sold a total of 30,036 vehicles in April 2010 and has recorded 106,732 vehicle sales year-to-date, an increase of 12.9 percent.
“Kia Motors’ exceptional sales results in April follow our best first quarter in company history and reflect how consumers are noticing the brand’s quality products with unparalleled design like the all-new Sorento,” said Byung Mo Ahn, president and CEO of Kia Motors America and Kia Motors Manufacturing Georgia.
Kia introduced a new 2011 Sorento earlier this year, and since the SUV was introduced, it has led the company’s sales. Out of Kia’s 30,036 total vehicle sales, 8486 of those were the new Sorento. Following behind the Sorento are Kia’s new Forte sedan and coupe with a total of 5807 sales in April and then the Soul, with April sales of 5223. Together, the three vehicles accounted for an impressive 65 percent of Kia’s April sales.
Notably, only one other Kia model posted a sales increase over April last year. Kia sold a total of 2912 Optimas in April 2010 versus 2141 last year, which is extremely interesting given the car’s age and the announcement of a brand-new one coming later this year. An all-new Sportage and Forte hatchback are also set to join Kia’s lineup later this year, which the company hopes will further encourage its strong sales thus far.
Kia is in the middle of a design transformation that is clearly reflected in its sales results with two exceptions, the Optima and Borrego. The newer vehicles came out on top while the rest of the brand’s vehicles’ year-to-year sales slipped. Rio sales were down 12 percent, Amanti sales dropped to a mere 23 from 671, Sportage sales dropped 20 percent, Rondo sales fell 58 percent, and Sedona sales dropped 58 percent.
As mentioned above, the Optima was the only one of Kia’s older models to post a sales increase and the Borrego, which was new for 2009, was the only one of Kia’s newer models to post a decrease. Borrego sales dropped to 485 units this year compared to 498 in April last year. However, year-to-date sales of the Borrego are up around 50 percent.