Yes, the Chevrolet will always be the bread and butter of General Motors’ sales sheet, but the shining stars last month were Buick, Cadillac, and GMC: the General’s other brands turned in great performances in January 2013, helping GM secure a 15.9-percent sales increase over January 2013 (total sales were 194,699 units). Here are some of the winners and losers:
Buick Verano: 3660 sales, up 360 percent
Hats off to the Buick Verano: the compact premium sedan sold 3660 units last month. That’s a 360 percent increase from last January, although the Verano was still ramping up production/sales during that time period, so the percentage change is fairly meaningless. Still, the Verano passed the LaCrosse and Regal to be the most popular passenger car Buick makes, which is definitely an interesting development.
Buick Enclave: 4895 sales, up 56.7 percent
Speaking of Buick, the Enclave finished January up 56.7 percent from last year, closing January with 4895 sales. While it’s still the least popular of the three Lambda crossovers (trailing the GMC Acadia and Chevrolet Traverse), it was also the most improved last month.
GMC Terrain (8550 sales, up 51.4 percent) and Chevrolet Equinox (17,223 sales, up 26.1 percent)
GM’s mid-size crossovers brought in good returns too: the Chevy Equinox was up 26.1 percent to 17,223 sales. The Terrain’s returns were even more impressive: the trucklet climbed 51.4 percent to 8550 units.
GMC Sierra (12,846 sales, up 35 percent) and Chevrolet Silverado (35,445 sales, up 32 percent)
As it turns out, heavily discounting inventories of trucks pays off: GM sold 12,846 GMC Sierras and 35,445 Chevrolet Silverados, increases of 35 and 32 percent, respectively, in January. Combined the trucks sold 48,291 units, actually besting the Ford F-Series (which sold 46,841 units).
Chevrolet Camaro: 4925 sales, down 13.7 percent
The Camaro beat its Mustang rival once again (4925 to 3608), but it was still down 13.7 percent from the same time last year. Perhaps we can blame the weather, as Camaros prefer the 2012′s wet, warmer winter to this year’s bitterly cold, snowy one?
Cadillac CTS: 2505 sales, down 17 percent
The Cadillac CTS is trudging closer to its next-generation, and sales were down some 17 percent last month. Never fear, says GM, because Caddy will unveil and launch an all-new model later this year.
Buick Regal: 1005 sales, down 45.8 percent
The Buick Regal isn’t having an easy time in the United States market: the car formerly known as the Opel Insignia sold just 1005 units last month, 45.8 percent lower than January 2012. What’s more distressing is the fact that it was outsold by more than 3:1 by the smaller Verano.
Source: General Motors