Jaguar Revives F-Type Roadster Plans
Back in 2000, Jaguar unveiled an F-Type roadster concept at the North American International Auto Show. At the time, Jaguar’s managing director Johnathan Browning said, “The F-Type Concept is a clear signal of Jaguar’s intent to return to the true sports car market in which we were so successful in the 1950s and 60s.”
As we know, Jaguar’s “return to the true sports car market” has been long delayed. While a transformation of the company’s image is well underway, the British brand still has no entry in the luxury roadster segment. Jaguar’s new owner, Tata Motors, is fixing to change that by reviving the 2000 F-Type Concept. The new roadster may be put into production as soon as 2011.
Tata is breaking away from business model Jaguar’s previous owner, Ford, imposed upon it. Rather than trying to build high-volume models, Tata is seeking to improve brand image and value. News emerged earlier this week concerning plans to replace the XJ with a more sophisticated sedan. “Putting exciting projects on the backburner is the thing we should not do,” said group chairman Ratan Tata.
“Certainly we must attend to business by doing our utmost to cut costs and reduce timeframes, but above all we must ensure that we come out of this slump ahead of where we were – with exciting cars like the roadster that show where we want to go.”