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J.D. Power and Associated ranked Jaguar as Number 1 in its Sales Satisfaction Index. For the fifth time in six years, the Tata Motors-owned premium brand has taken the award.
Based on a 1000 point scale, Jaguar leads the way with a score of 898 points. The luxury brand scored highest in salesperson interaction and paperwork processes. Vehicle delivery, facility, and vehicle price all play into the rating process. In the past luxury brands have almost exclusively secured top scores with it tending to be easier for premium brands to spend more time with customers and maintain a more luxurious showroom.
Mercury scored highest among mass market brands. The most improved manufacturer this year is Mini, moving up 16 spots to 6th in the rankings.
Scores for 29 of the 38 brands surveyed this year rose with respondents noting better overall customer service. With industry sales down 24 percent from last year, dealerships realize that every sale counts. Sales pressure is becoming an increasing annoyance as sales people themselves receive increasing demands. One in four surveyed report they experienced increased pressure to buy this year. While one in five left dealerships without making a purchase due to pricing games, discourteous treatment, or sales pressure.
Source: J.D. Power and Associates
Great dealer experiences from day one thru 23K miles. I have had zero issues with the car. I have had no reliability issues, as these are Ford engines on beautiful Jag body’s. No oil leaks either!
It’s ironic that Jag buyers are satisfied the day of the purchase, but that Jags have some of the worse reliability problems of any car maker.
It’s one thing to satisfy buyers the DAY of their purchase! How much do they like their cars a week or a month later?