In its rich 75-year-long history, Jaguar has built everything from sidecars to supercars — but until now, the firm has never dabbled in crossovers or sport-utility vehicles. That, however, may change shortly. We’ve heard rumors of a Jag crossover for a while now, but it appears corporate executives have also echoed the desire for such a model.
British magazine Autocar recently sat down with Adrian Hallmark, Jaguar’s global brand director. What’s next for the storied luxury automaker? We’ve heard the company is eying a number of new models — including a small sports car — but a utility vehicle appears to be a high priority.
“We need a crossover,” Hallmark told Autocar. “We need to stop being a [sedan]-based company.”
Hallmark went on to tell Autocar he wants the company to broaden its appeal to consumers in colder climates, including those in northern Europe and the northeastern United States. An all-wheel-drive sedan — something Jaguar presently doesn’t offer — could be one solution, but a crossover would likely help bolster the company’s presence in wintry climates.
Thus far, Jag officials haven’t said much — or anything, really — about the future crossover project. It’s possible the model could share much of its architecture with the new Land Rover Evoque, but previous reports suggested such a model would likely be spun off from the forthcoming X-Type successor. Timing is unknown, but we wouldn’t be surprised if the crossover model debuts after the X-Type sedan and coupe, which are expected to debut in 2014.
The compact luxury crossover segment isn’t necessarily all that crowded right now, but the market will be booming shortly — especially in Europe. The Mercedes-Benz GLK and BMW X1 are currently on the market in Europe, and the Evoque, Audi Q3, and Porsche Cajun are expected to join the fold shortly. Is there any room leftover for a Jaguar crossover? How should Jaguar work to differentiate any CUV/SUV offerings from other firms, including those built by its corporate sibling, Land Rover? Share your thoughts and advice in the comments section below.