M/Power to the People
The discount M3 that almost wasn’t.
A Lincoln, Nebraska, BMW dealership was the subject of a modern-day tar-and-feathering after refusing to sell a 2008 M3 sedan to Ken Tanisaka, who won the car’s eBay auction for well below sticker price. The buyer turned to m3post.com, an online BMW enthusiast community, for advice.
In ten days, his cry for help received (insert Dr. Evil voice here) one meeeelion page views. The dealership received lots of attention, too,; in the form of furious phone calls from online vigilantes. Oh, and Ken’s lawyer. The result: Ken gets his car for the eBay price, and the dealer learns a lesson about sticking to your word. Bravo.