Hummer fans can’t catch a break these days. The latest news indicates General Motors has canceled the next H3 program and put the future of the H4 in limbo. Oh, and there’s a brokerage firm hired to handle the (potential) sale of the brand.
A report in the Wall Street Journal indicated that Hummer development for future models has ground to a halt, but company officials maintain the development work is ongoing and the Hummer H3T launch is the main focus for this year. Plans for the next-generation H2 were snuffed earlier this year, and when you add all this news up, it looks pretty bad for Hummer. GM still isn’t confirming that the brand is for sale, but there aren’t many other options at this point.
Killing off a brand is hugely expensive, a lesson GM already learned with Oldsmobile. All future products seem to be delayed or cancelled completely, so it’s not likely GM wants to continue selling Hummers in the future. There’s a chance GM would still produce the vehicles under some sort of licensing agreement with Hummer’s future owner, but it’s far too early to tell at this point. There’s a small chance GM could keep Hummer, but that doesn’t seem very likely.
Looks like Ford’s Boss V-8 engine program isn’t the only multi-million dollar program to be shelved due to fuel prices and environmental concerns.
Source: Four Wheeler
