In the United States, the Civic is Honda‘s second-best selling car, but that honor doesn’t follow the compact model across the globe. In the automaker’s home country, the car is reportedly struggling to find sales, and may disappear from the Japanese market altogether.
Although Honda has sold 3 million Civics in Japan since the models’ introduction in 1972, the car no longer resonates within the market. According to the Japanese Nikkei business newspaper, Honda has sold only 452 Civics in October 2010, with Civic Hybrids accounting for nearly 60 percent of that total. U.S. Civic sales outpaced that figure in one of October’s 27 selling days. According to Honda, nearly 17,783 Civics were sold, including only 662 hybrid models.
The Nikkei suggests Honda will drop the Civic line in Japan once the company’s current sales inventories run dry. Honda spokesman Chris Martin confirmed the decision, telling us that subcompact models, including the Fit, Insight, and CR-Z, can fill the gap. These smaller models seem to be resonating with Japanese consumers. In the first month of production, Honda sold nearly 10,000 CR-Zs in Japan alone.
Will this mark the end of the Civic altogether? Not in the least. Honda says it will continue to produce the compact model for other markets around the world, including the U.S. In fact, an all-new, ninth-generation Civic is tentatively scheduled to launch next year as a 2012 model, roughly a year behind Honda’s original schedule.
Source: Honda, Nikkei