In spite of mixed critical reviews, the 2012 Honda Civic left February as the most popular compact vehicle. The Civic sedan and coupe was next followed by the Ford Focus, with 23,350 units sold — more than double the Focus’ total last February.
“The ultimate arbiter of a vehicle’s success is how customers vote with their purchase decision, and customers are voting for Civic,” said John Mendel, American Honda executive vice president of sales. Or in other words, booya. The Honda Civic has not received the most positive reviews from the automotive literati, but it will be interesting to see whether the car can sustain this high level of sales or if this sales success is better explained by devoted Honda customers finally getting Civics, which have been in short supply.
UPDATE: A Reuters report cites TrueCar data that suggests Honda Civic incentives have “more than quintupled” since the car went on sale in April 2011, to almost $1900 per car in January, indicating that the car’s sales surge may have partly been driven by good deals.
The 2012 Ford Focus may have also been suffering from short supply last February, but not last month. In February 2012, the Focus sedan and four-door hatchback racked up more sales than even the Toyota Corolla and Chevrolet Cruze. In fact, the Ford Focus had its strongest February since 2000.
The Toyota Corolla, along with the Nissan Sentra, were the only two compact vehicles to see a sales decline in February. Models like the Hyundai Elantra, Volkswagen Jetta, Mazda3, and Nissan Sentra all fell into the 10,500-14,000-unit range, and it’s anyone’s guess which will rise to the top of that pack at the end of this month.
While the Toyota Corolla may have had a sales decrease, the fact that such an old car can still sell above 20,000 units is impressive. Have any predictions about March 2012 compact car sales? Will the Civic continue its dominance, or will there be a surprise upset? Tell us what you think will happen in the comments section below.
|Car||February 2012 sales||February 2011 sales||Percentage change|
|*Calculated based on the daily selling rate|
|**Not including Impreza WRX sales|
|Lancer sales not available|