The Chevrolet Cruze has been one of the brand’s most successful global cars, and has helped to cement the bow-tie brand as a true competitor in the compact class. Now, the Cruze has reached a big milestone: 1 million copies have been sold in over 100 global markets since it originally launched in 2009.
Chevrolet launched the Cruze abroad in 2009, roughly a year before it began producing the car in the U.S.A. for North American consumption. Since then, the Cruze has become Chevy’s best-selling nameplate, even besting the Silverado pickup truck in U.S. sales results. Of the 100-plus markets that the Cruze available in, it is the bow tie’s best-selling car in 10 of them: China, the United States, Russia, Canada, Mexico, India, Turkey, South Korea, Israel, and Spain.
It is also a globally-produced car – the Cruze is assembled here in the U.S. at General Motors’ Lordstown, Ohio plant, but also in Elizabeth, South Australia; São Caetano do Sul, São Paulo, Brazil; Shenyang, Liaoning, China; Ust-Kamenogorsk, Kazakhstan; St. Petersburg, Russia; Hanoi, Vietnam; Gunsan, Jeonbuk, South Korea; and Rayong, Thailand.
The Cruze has also helped Chevrolet to lure in new customers to the brand. According to the automaker, it has increased its market share with millennials buyers thanks to cars like the Cruze, the subcompact Sonic, and the forthcoming Spark. Chevy is hoping to continue to ride the upswing, having just introduced a five-door hatchback variant for Europe and will be introducing a diesel-powered version next year for U.S. consumption.
It’s not all just marketing hype either – the numbers show that there has been demand for the Cruze. Through the first 10 months of 2011, Chevy’s compact sedan just barely ranked second to the Toyota Corolla for year-to-date sales in the compact car class. From April through September 2011 it was also the best-selling compact car in the U.S. Through October, Chevrolet has sold 201,819 Cruzes in the U.S.