The introduction of the Jaguar XF sedan in 2008 showed that the storied British brand would no longer be saddled with the deliberately retro styling that it used to think its customers wanted. The new XJ followed suit by adopting a thoroughly modern form in 2010. The latest model to herald the brand’s youthful revival is the two-seat F-Type, the brand’s first two-seat roadster in nearly 40 years, following in the footsteps of the legendary E-Type. The popularity of the two-seater has been so high that half its first year production run is already sold out, according to Automotive News.
Jaguar global brand director Adrian Hallmark said the F-Type’s boost to the brand’s image will be “phenomenal,” citing statistics that China’s average millionaire is 38 years old, and that the Middle Kingdom’s nouveau riche are conspicuous consumers that like vehicles that showcase their status.
The F-Type’s MSRP starts at just below $70,000 for the 340-hp supercharged V-6, going to $81,895 for the mid-level F-Type S with the 380-hp V-6, topping out with the $92,895 F-Type V-8 S, with a 495-hp supercharged V-8. All F-Type models are equipped with an eight-speed automatic transmission. A hardtop version of the F-Type, likely closely following the form of the C-X16 concept, is expected sometime in 2014.
Source: Automotive News (subscription required)