General Motors has already invested in its Oshawa Assembly Plant to begin production of the 2013 Cadillac XTS, and now the automaker has earmarked another $68 million into the Canadian plant to build the all-new 2013 Chevrolet Impala. The investments will secure, create, or retain approximately 1100 jobs, according to Friday’s press release.
Spy photos of the new Impala hint that Chevy’s full-size sedan has shed its bland styling in favor of lines inspired by the current Camaro and all-new 2013 Malibu. The interior appears to be more upscale and stylish. The 3.6-liter direct-injected V-6 and six-speed automatic will likely carryover. However, the big powertrain news could be the addition of a 2.4-liter or all-new 2.5-liter I-4 with GM’s eAssist mild-hybrid system, available in the Impala’s Buick LaCrosse platform mate. All-wheel drive may also be optional on the tenth-generation Impala.
“With the investments for the Chevrolet Impala and Cadillac XTS, we are taking big steps forward to ensure we maximize the flexible manufacturing facility and high-quality workforce that exist in Oshawa,” said Kevin Williams, president and managing director of General Motors of Canada, in a press release.
“We are building on the recent capacity increases, product launches and shift additions at our Canadian operations to affirm that Canada will play an important role in the new GM as we continue to transform our product lineup.”
The 2013 Chevrolet Impala will replace production of the current Impala at Oshawa, and joins the Buick Regal, Chevrolet Camaro Coupe/Convertible, Chevrolet Equinox, and upcoming Cadillac XTS. The next-generation Chevrolet Impala will also be built at the Detroit-Hamtramck Assembly Plant.
“Our workforce has always worked hard to exceed expectations and execute exceptional product launches, and we’re happy to receive another vote of confidence with this most recent investment,” said Dan Hermer, plant manager at the Oshawa Assembly Plant, in a press release.
“We have a strong track record of quality and productivity in Oshawa, where we will continue to build the world’s-best vehicles,” said Chris Buckley, president of the Canadian Auto Workers Local 222, in a press release.
The ninth-generation Impala sold strong right out the gate: 289,868 were sold in 2006. It quickly hit its peak in 2007 with 311,128 sales, but those volumes have been dropping ever since (in part due to the recession). In 2011, GM sold 160,955 Impalas. Although not selling in the same volumes as it was a few years ago, it remains an important model for the brand.