Looking to capitalize upon Toyota’s recent recall woes, Automotive News reports General Motors is launching a monthlong incentive program to customers who trade in a Toyota vehicle for a new GM model.
If you haven’t heard by now, Toyota recalled 2.3 million of its vehicles for accelerator pedals that could potentially stick. General Motors says thousands of Toyota and Lexus owners have called GM dealers and reps for help, said spokesman Tom Henderson. Why they would do that, we’re not really sure. But GM is making a bold move to capitalize on the situation.
The incentive runs through February and allows Toyota and Lexus vehicle owners to do one of three things when picking up a GMC, Buick, Cadillac, or Chevrolet vehicle: Lessees can wave three car payments totaling $1000; buyers who choose to finance and who qualify can get 0% financing for 60 months; cash buyers can knock $1000 from their purchase.
Coincidentally, Toyota’s latest floor mat recall includes the 1400 Pontiac Vibes of the 2009-2010 model years still available in North America. Only two are reportedly left unsold in the U.S. and those vehicles will be held pending fixes, GM says. GM is currently waiting for Toyota to provide further recall instructions to its GMC-Buick dealers regarding accelerator pedal replacement.
Source: Automotive News (Subscription required)