General Motors thinks the new Chevrolet Cruze will be quite successful. So much so, in fact, that it is adding a third shift to the assembly plant in Lordstown, Ohio, to accommodate the anticipated demand. The move will create an additional 1200 jobs at the facility.
“Cruze is a perfect example of how GM’s turnaround is focused on the right products at the right time,” said Mark Reuss, GM North America president. “This is a global car already kicking goals in 60 international markets. Based on that reaction, we expect the plant will be busy building a hot seller for North America.”
The extra workers will in turn produce $47 million in payroll, $470,000 in local income tax, and $1.4 million in state income tax. The workforce will increase from 3300 to 4500 workers.
Lordstown’s production line is housed in a 5-million-square-foot facility. It currently manufactures Cobalt models for the U.S. and Canada. Production of the 2011 Chevrolet Cruze will commence this summer after the Cobalt is phased out.
On a similar note, GM also announced the following:
– Third shifts added at the Fairfax, Kansas; Lansing Delta Township, Michigan; and Fort Wayne, Indiana, assembly plants, adding a total of 2,400 jobs. The third shift started at Fairfax last month, while the Lansing Delta Township and Fort Wayne third shifts start in the second quarter
– The all-new Chevrolet Aveo, another member of Chevrolet’s growing family of small and compact cars, will be built in Lake Orion, Michigan, in 2011 for the North American market
– A $246-million investment at GM’s White Marsh, Maryland, transmission plant to develop and manufacture electric motors in the U.S., which will create about 200 jobs.