Sales wise, 2009 was a brutal year for General Motors — except in China. There, GM (along with its joint venture partners) managed to increase sales figures by a whopping 66.9 percent.
A few factors helped GM post such a large sales increase, including the addition of several new products and a new joint venture with the China FAW Group. GM introduced the new Buick LaCrosse and Regal, Chevrolet Cruze, and the Cadillac SLS and SRX. New engine options were also added to the Chevy Spark and Cruze.
In addition to launching new models and engines, GM China Group’s sales were also bolstered by joint ventures with SAIC, Wuling, and a new partnership with China FAW Group. Record sales of Buick, Chevrolet, and Wuling vehicles helped to push GM China Group’s sales figures to a total of just over 1.8 million vehicles. This gave GM 13.4 percent of the Chinese market, up 1.3 percent from 2008.
“We are proud of our performance in 2009,” said Kevin Wale, President and Managing Director of the GM China Group. “This is part of GM’s global strategy of focusing on designing, building, and selling the world’s best products.”