It appears telling Hyundai’s designers to go crazy on the unconventional Veloster has paid off, as the three-door “coupe” has been named a Good Design Award winner by the Chicago Athenaeum: Museum of Architecture and Design.
The annual Good Design Awards are sanctioned by the Chicago Athenaeum in conjunction with The European Design Centre for Architecture Art Design and Urban Studies. Design has always been regarded as a highly specialized field with its own unique visions, and the Good Design Award was invented to recognize the world’s most exceptionally-designed products.
The awards, presented since 1950, are bestowed on a range of products from electronics to medical items to tools, and the Veloster was one of 19 winners from the transportation category for 2011. Judging was handled by an international jury of design experts.
“With Veloster, we want to show consumers that high style, fuel efficiency and affordable pricing can all be found in one vehicle,” said Scott Margason, product planning director for Hyundai Motor America. “Veloster stands out from the crowd with a stylish yet functional design. We’re honored that Good Design is recognizing the beautiful design and unique personality of the car.”
The other car winners from the transportation group are the BMW 6 Series Coupe and Convertible, BMW 1 Series M, BMW ActiveE, Kia KV7, Kia Rio five-door, Mercedes-Benz M-Class, Mercedes CLS-Class, Mercedes SLK-Class (the SLK55 AMG was given a separate award too), and the new Volkswagen Beetle. Interestingly, a tire – the Nexen Winguard Sport performance winter tire – was also among the class winners.
Sources: Hyundai, Chicago Athenaeum