Slowly but surely, Infiniti has been infiltrating global markets. In an effort to publicize its luxury brand as much as possible, parent company Renault-Nissan has inked a deal with 2010 Formula 1 champs Red Bull Racing to run Infiniti branding on its cars and driver apparel.
The high-revving Renault Sport F1 2.4-liter V-8 engine that powers Red Bull’s RB7 racecar won’t be re-branded as an Infiniti. It’s a way to respect Renault’s exhaustive development efforts over the years.
The RBR/Infiniti deal will last the 2011 and 2012 seasons, which allows Infiniti to have prime on-track advertisement placement at next year’s US Grand Prix in Austin, Texas.
Infiniti’s involvement in Formula 1 isn’t limited to logo flaunting. Infiniti will also forge a “technical collaboration” with Red Bull Racing engineers. Rumor has it that with Nissan’s help, Infiniti will co-develop RBR’s KERS setup.