Ford’s upward march in sales numbers came to a head in December: the automaker sold 210,740 units in December 2011, a 10.0 percent increase from December 2010. All told, Ford Motor Company sold 2,148,806 vehicles in 2011, an 11.0 percent increase from 2010, and enjoyed 12 straight months of positive sales figures.
Ford Up 15.6 Percent to 201,737 Sales in December
The Ford brand closed 2011 up 15.6 percent in December and up 17.4 percent on the year, selling a total of 2,062,915 vehicles last year. As usual, the Ford F-Series pickup carried the torch for the blue oval: Ford sold 68,278 of the trucks in December, up 24.4 percent year-over-year, and ended the year up 10.7 percent to 584,917 sales. The trend was much the same around the large vehicle segment: the now-defunct Ranger sold 70,832 units last year, up 27.9 percent on the year and enough to edge out the iconic Mustang. The Econoline jumped 33.8 percent in December to end the year at 116,874 units sold, while the Transit Connect enjoyed a 39.1 percent increase last month to finish 2011 up 16.5 percent to 31,914 units sold.
The biggest winners for 2011 were certainly the Explorer and Fiesta: the Fiesta may have taken a 29.5 percent hit in December sales (just 3673 sold), but ended the year at 68,574 sales, up 194.7 percent; however, the Fiesta was only on sale for the second half of 2010. The Explorer also enjoyed triple-digit increases: after a December where it sold 13,872 Explorers (up 37.4 percent), it capped the year at 135,704 sales, up 123.6 percent from 2010.
Interestingly, sales were also up for two of Ford’s oldest consumer models, the Fusion and Escape. The Fusion slipped 4.5 percent in December to 21,622 sales, but ended the year up 13.2 percent to 248,067 sales; the Escape, meanwhile, was up 36.8 percent in December to 25,574 sales and up 33.1 percent to 254,293 sales for all of 2011.
Elsewhere in Ford’s car offerings, the numbers looked just as bright. The Focus edged up 12.1 percent in December to end the year at 175,717 units sold, up 1.9 percent from 2010 thanks to the all-new 2012 model, The Taurus and Mustang both slipped in 2011; however, the Taurus was down only 0.1 percent in December and ended the year down 7.7 percent to 63,526 sales, while the Mustang was down 7.2 percent in December and down 4.4 percent to 70,438 sales.
Ford’s SUVs were also mixed bag: the Edge was up 7.0 percent in December and ended the year up 2.6 percent to 121,702 sales; the Flex was down 1.1 percent last month and ended 2011 down 19.9 percent to 27,428 units sold; and the Expedition was down 9.2 percent in December and up 8.5 percent to 40,499 sales.
One strange bright spot: sales of the Crown Victoria jumped last year as Ford got ready to discontinue the model. Despite selling only 793 Crown Vics last month, Ford ended the year at 46,725 sales, up 38.6 percent.
Lincoln — Up 4.3 Percent in December, to 8403
It was an interesting year for Lincoln: despite losing one model and slipping sales in three other, the maker ended the year largely flat: the brand sold 85,643 units last year, down 0.2 percent from 2010.
The MKZ was the big winner in 2011: despite being down 2.7 percent to 2435 sales in December, it ended the year up 22.2 percent to 27,529 sales. It was followed closely by the MKX crossover: the car jumped 18.6 percent in December to 2681 sales, and ended the year up 6.7 percent to 23,395 vehicles sold.
The rest of the Lincoln nameplate wasn’t so lucky in 2011. The MKS may have jumped 15.3 percent in December, but it wasn’t enough to make up for an equal deficit for the year: Lincoln sold 12,217 MKS sedans, down 15.3 percent from 2010. The MKT slipped 10 percent in December and ended the year down 32.4 percent to 5024 sales.
Meanwhile, the iconic Town Car continued its slide to oblivion: its numbers slipped 45.3 percent in December (the car is no longer being made) and ended the year down 16.0 percent. The Navigator, meanwhile, ended the year at 8018 sales, down 2.8 percent, after having a 16.5 percent bump last month.
Mercury — Down 99.7 Percent to 248 Sales in 2011
Mercury has long been dead, but it sold its final stock, 248 Grand Marquis sedans, early this year. The sales were down 99.1 percent from 2010. May it rest in peace.