The alphabet soup of Ford Fiesta trim levels is over: Ford killed the SEL and SES trim levels on its sub-compact sedan and hatchback in favor of a new 2013 Fiesta Titanium.
The 2013 Ford Fiesta will still be available in three trim levels as before, but the top-spec sedan and hatchback boast new names. The SES hatchback and SEL sedan will become known as the Fiesta Titanium. The Titanium level now starts at $17,995 in sedan form, including Ford’s $795 destination charge, while the S sedan starts at $13,995 and the SE starts at $15,995. Hatchback models are $1,000 more, and Ford’s six-speed PowerShift dual-clutch automatic transmission is a $1095 option.
At that price, it represents a modest price increase: as far as Hatchbacks go, the S model costs $100 more than before, while the SE ups the cost by $530. The Titanium Model adds $700 over the old top-spec model. The 2013 S is the same price as before, while the SE gains $530 and the Titanium gains $600 over their predecessors.
Along with the name and price changes comea handful of new features: the Titanium-level hatchback and sedan now gain leather seats as standard–with seat heaters up front–and other previously optional features like keyless entry and ignition, a perimeter alarm, Sirius satellite radio, and various appearance items inside and out. A power moonroof is still optional ($745), and a $795 sport appearance package (that also tweaks the final drive ratio on manual-equipped models) is also available on the hatchback.
Elsewhere in the 2013 Fiesta model range, Ford’s also tweaked standard equipment: the Fiesta S model is largely unchanged, but SE models gain standard cruise control and Sync connectivity, as well as an improved sound system.