In the latest edition of monthly auto sales, Ford has managed to post a 15-percent boost over last year’s figures. While core brand Ford and soon-to-disappear Mercury led the group, Lincoln straggled a behind the other two.
Sales of Blue Oval-badged cars, sport-utilities, and trucks all crept upward, with the Taurus leading the pack in percentage with a 191.3-percent increase at 6607 vehicles sold. The highly hyped Fiesta sold 1028 units in its first month on the market, but once again, the top-selling F-Series pickup truck line (including the new 2011 Super Duty) led the pack with 46,502 sold in June, good for a 29.5-percent boost over last year. Year-to-date, the car, SUV, and truck segments are up 32.6, 24.1, and 30.2 percent, respectively, for a 30-percent brand jump over 2009.
Although it has been targeted for elimination, it appears the Mercury brand won’t be going down quietly. Sales across the lineup were up 26.2 percent and the brand has a 14-percent year-to-date lead over 2009.
At Lincoln, the news was glum relative to its brand brethren. Compared to Ford and Mercury, it has been a slower 2010 for the luxury marque and June figures ended up off 11.5 percent. All models save for the Navigator showed sales declines and the only vehicles currently posting a net year-to-date in the positive are the Navigator and Town Car at 34.4 and 6.3 percent, respectively. Year-to-date, the Lincoln brand is up 7.5 percent.
On the fleet front, sales were up 15 percent. For the first half of 2010, Ford, Lincoln, and Mercury sales have totaled 954,745 vehicles, a 28-percent gain over 2009.