Ford Motor Company may have slipped in April 2012 sales, but it returned to the black last month, selling 216,267 units, a gain of 12.6 percent. The gains were thanks to a 13.2-percent increase in Ford cars and trucks (the marque sold 208,993 units), which offset Lincoln’s 1.7-percent decline in sales to 7274 units.
Interestingly enough, Ford’s negative models were almost exclusively discontinued ones: only one current model, the Fiesta, posted a significant loss. The Fiesta was down 14.6 percent to 6080 sales, a stark contrast to the continued strong sales of the larger Focus hatchback. Ford’s other losses were due to dead models: the Ranger pickup was down 71.9 percent to 1607 units, and the Crown Victoria was off 92.1 percent to 292 sales.
It’s a similar story at Lincoln: the biggest loser last month was the iconic Town Car, which dropped 92.3 percent to just 94 sales. Still, two other current models had losses: the soon-to-be-replaced MKZ sedan was down 2.6 percent to 2458 units, and the ageing Navigator slipped 4.4 percent to 585 units.
With those losses in mind, nearly everything else sold by Ford Motor Company was either flat or ahead of May 2011. Once again, the biggest gains were realized in crossovers and recently refreshed models.
Ford’s major crossovers were up in a major way last month: the Edge jumped 23.9 percent to 11,749 units, while the Explorer climbed 10.1 percent to 14,662 units. The Lincoln MKX surged 26.7 percent to 2197 units. Amidst switching model years, the Ford Escape managed to stay roughly flat: sales were down just 0.3 percent to 23,077 units.
But the biggest crossover winners were the Ford Flex and Lincoln MKT, both refreshed for 2013. The Flex sold 3818 units, up 40.4 percent from last year, but the MKT jumped 103.5 percent to 812 units. It appears that the MKT’s movement into the vacuum left by the Town Car is happening–sales of the trucklet are up 39.7 percent this year–but the gains are still being outpaced by the loss of the old Lincoln sedan.
In other refreshed models, the Mustang jumped 57.8 percent to 10,427 units sold, and the Lincoln MKS climbed 24.2 percent to 1128 units.
But Ford’s bread-and-butter models soldiered on with respectable gains, too: the Focus sold 24,769 units, up 11.1 percent, while the Fusion turned over 26,857 units, 8.9 percent more than last May. Surprising exactly no one, the F-Series pickup took the sales crown, selling 54,836 units. That’s 29.3 percent ahead of May 2011.